Privacy notice

Who is responsible for your information?

The Tailored Pet Co is an independent sole-trader pet-care business serving Stourbridge and surrounding areas. The Tailored Pet Co is the data controller for information collected through this website and our pet-care services.

Information we collect

We may collect your name, contact details, address or postcode, information about your pets, requested dates and any other details you choose to provide when making an enquiry or arranging care.

How we use it

Information is used to respond to enquiries, prepare quotations, plan and deliver safe pet care, communicate service updates, keep appropriate business records and meet legal or insurance obligations.

Our lawful bases

We use information to take steps at your request before a contract, to perform a booking contract, to meet legal obligations and for legitimate interests such as running the business safely and answering enquiries. Optional website analytics are used only with your consent.

Website forms and service providers

Website enquiries are processed through Netlify Forms and emailed to our business inbox. Our website and email providers may process information on our behalf under their own security and data protection arrangements. Information is not sold. It is shared only where necessary to deliver a service, respond to an emergency, meet a legal duty or protect animal welfare, for example with a veterinary professional where appropriate.

Google Analytics and your choice

Google Analytics helps us understand which pages visitors find useful. It does not load unless you select “Accept analytics”. Your choice is stored in your browser and can be changed at any time using the “Privacy settings” button. The preference includes its date and notice version and is reviewed after 180 days. If your browser blocks storage, the choice applies only to the current page. We ask again when this notice version changes. Google may process analytics information outside the United Kingdom under its applicable data-processing and transfer arrangements.

Analytics storage and events

With consent, Google Analytics uses cookies beginning with _ga to distinguish browsers and sessions. We configure a maximum cookie lifetime of 180 days without extending it on each visit. The local storage entry tailored-pet-analytics remembers your choice. Choosing “Use essential only” disables analytics and clears accessible Analytics cookies.

We measure page views, accepted website enquiries and phone, email or WhatsApp link clicks. Our enquiry events contain only a service category, never your name, email, telephone number or message. A contact click or enquiry is not a confirmed booking. We do not enable Google advertising personalisation in our website tag.

How long we keep information

Enquiries that do not become bookings are normally kept for up to 12 months after our last contact. Booking, payment and transaction records may be kept for up to six years where needed for tax, insurance or legal purposes. Care and access information is reviewed when a client relationship ends and securely deleted when it is no longer required.

Security

We take reasonable technical and organisational steps to protect personal information against loss, misuse and unauthorised access. Please do not place alarm codes, key-safe codes or highly sensitive information in the initial website enquiry form; these details can be agreed securely later.

Your rights

Depending on the circumstances, you may ask for access, correction, deletion or restriction of your personal information, object to certain processing, withdraw consent or ask for a portable copy where applicable. Contact info@tailoredpetco.co.uk with a privacy request.

How to complain

Please contact us first so we can try to resolve your concern. You also have the right to complain to the UK Information Commissioner’s Office at ico.org.uk/make-a-complaint.

Last updated: 27 October 2026.